Technology & Data
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The Technological Foundation of Field Efficiency and Decision Speed
ARMA Dağıtım’s digital infrastructure brings field sales automation, order management, warehouse processes, shipment tracking, customer relations and data analytics together in a single integrated structure.
This both raises operational efficiency and gives our brand partners a decision-support infrastructure that is transparent, measurable and action-generating.
One System Uniting Field, Warehouse and Head Office
Field Sales Automation (SFA)
Mobile order capture, visit tracking, visual route planning, photo-verified visibility checks and a real-time KPI dashboard.
Order Management System
A single system managing orders from the field, the call centre and digital channels in one pool.
Warehouse Management System (WMS)
In-warehouse shelf management, FEFO/FIFO discipline, pick optimisation, quality control and cross-dock processes.
Logistics & Shipment Module
Route planning, vehicle tracking, electronic proof of delivery (e-waybill) and delivery performance analytics.
Data Analytics Dashboard
A business intelligence dashboard tracking sales, visibility, OOS, shelf share and growth rates by brand, channel, region and point.
CRM & Customer Communication
Call centre integration, digital communication channels, ticket management and customer satisfaction measurement.
An Operational Architecture That Turns Data into Action
The data we collect is not gathered for reporting alone — it exists to generate action. Every visit outcome, every order, every visibility check and every delivery record is processed regularly and turned into a recommended action.
The data reports we share with our brand partners set out performance gaps, opportunity areas and risk zones clearly.
The Transparent Visibility We Offer Our Partners
Brand-Level KPI Dashboard
A dedicated KPI set for each brand, with real-time sales, coverage, visibility and shelf-share data.
Field Visibility Report
Photo-verified planogram compliance, secondary display tracking and OOS measurement.
Comparative Analytics
Comparative performance analysis by channel, category, region and period.
Action Lists
Regular action lists derived from data, with tracking of their rollout to the field.
