Sales Channels
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A Multi-Channel Sales and Distribution Structure
ARMA Dağıtım manages the channel diversity of the FMCG sector under a single integrated operational structure. While we define dedicated field roles, order management processes and performance criteria for each channel, a shared data infrastructure keeps channel management unified.
This allows our brands to reach every channel end to end through a single partner. In total we reach approximately 420,000 points of sale and consumption.
Channels Where We Run Active Operations
Approximate numbers of unique points of sale / consumption per channel are summarised below. Total access is around 420,000 points.
Modern Retail
Strong channel penetration in national and local chain supermarkets; high volume and fast product turnover.
Traditional Retail
A widespread sales network built on relationship-based selling, frequent field visits and a high coverage rate.
Fuel and Mobility
A critical channel for impulse consumption thanks to its 24/7 nature; a dedicated forecourt-store strategy.
Institutional Consumption
Structured ordering processes, contracted delivery and supply assurance.
Cosmetics
A specialised channel driven by category expertise, product training and visibility management.
Alternative Retail
A tailored field and distribution approach for niche, high-value points of consumption.
Digital Channels
Integration with e-commerce platforms and quick-commerce networks; marketplace and stock synchronisation.
An Integrated Field and Distribution Network Underpins Every Channel
Our regional distribution structure, field sales organisation and digital infrastructure form the shared operational backbone supporting all of the channels above.
Channel-based field roles, order management and the warehouse–route–customer chain are all built on top of this backbone.
